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CrossPromoly overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind CrossPromoly/author/Blog
Guides on audience swaps/blog/Why Cross Promotion Works
Recommending each other is one of the best growth channels for creators. Here is why./blog/why-cross-promotion-works/Finding Fair Swap Partners
A swap only works when both sides benefit. Here is how to find partners who fit./blog/finding-fair-swap-partners/Audience Fit Over Audience Size
A bigger partner is not always a better one. Here is why fit beats size./blog/audience-fit-over-size/Running a Swap That Delivers
A swap agreed is not a swap done. Here is how to run one that actually works./blog/running-swap-that-delivers/Tracking Swap Results
You improve swaps by measuring them. Here is how to know what worked./blog/tracking-swap-results/Cross Promotion Etiquette
Good manners keep creator relationships healthy. Here is the etiquette of swaps./blog/cross-promotion-etiquette/Building Relationships With Other Creators
The best swaps come from real relationships. Here is how to build them./blog/building-relationships-with-creators/Cross Promotion vs Paid Ads
Both can grow you, but they are not the same. Here is how they compare./blog/cross-promotion-vs-paid-ads/Scaling Swaps as You Grow
As your audience grows, so does your cross promotion potential. Here is how to scale it./blog/scaling-swaps-as-you-grow/How do you write a newsletter swap blurb that readers actually click on?
A swap blurb is a tiny piece of copy carrying a lot of weight. Here is how to write one that respects the host's readers and still earns the click./blog/writing-newsletter-swap-blurbs/Which delivers more new listeners for a podcast swap, a feed drop or a host-read mention?
Both formats have a place in a podcast cross-promotion, but they behave very differently. Here is how to pick the right one for the swap you are actually doing./blog/feed-drop-vs-host-read/When should a small podcast or newsletter run its very first audience swap?
Too early and you have nothing to show a partner; too late and you have wasted months of slow growth. Here are the signals that you are ready./blog/timing-your-first-swap/What should a newsletter writer do when a swap partner never delivers their side?
You sent your half, the date passed, and nothing showed up. Here is how to handle a broken swap without burning the relationship or your own reputation./blog/when-swap-partner-flakes/What should a simple cross-promotion swap agreement spell out before anyone hits send?
You do not need a lawyer, but you do need a shared understanding. These are the handful of points that prevent most swap disputes./blog/simple-swap-agreement-terms/How much bigger can a swap partner's audience be before the trade stops being fair?
Perfectly matched audiences are rare. Here is a practical way to think about size gaps, and the adjustments that keep a lopsided swap worth doing for both sides./blog/balancing-unequal-swap-sizes/Why does a cross-promotion swap sometimes upset a paying sponsor, and how do you prevent it?
Sponsors buy attention, and swaps spend it. Here is how to run audience swaps alongside paid placements without either side feeling shortchanged./blog/swaps-and-sponsor-conflicts/How often should a weekly newsletter run audience swaps without wearing out its readers?
Swaps compound when they are regular and backfire when they are constant. Here is how to find a cadence your readers will keep tolerating./blog/swap-frequency-reader-fatigue/What is the best way to swap audiences between a podcast and a newsletter?
Cross-format swaps are underused because the two sides speak different languages. Here is how to structure one so both the podcaster and the newsletter writer come out ahead./blog/podcast-newsletter-cross-format-swaps/Why do subscribers gained from an audience swap unsubscribe faster than your other signups, and how do you keep them?
Swap traffic arrives on borrowed trust, so it churns hardest in the first two weeks. Here is what to change on the landing page, in the first sends, and in how you measure the result./blog/keeping-swap-subscribers/How do you vet a potential swap partner's audience before you agree to trade placements?
Audience size is self-reported and easy to inflate. These are the questions, the qualitative checks, and the small test placement we use before committing to a cross-promotion trade./blog/vetting-swap-partner-audience/Complete guide
Everything we have learned about trading audiences with other creators: how to find partners, structure a fair deal, run the swap well, measure what happened, and turn one good exchange into a repeatable growth channel./guide/Compare options
The five most common ways podcasters and newsletter writers trade audiences, set side by side on effort, cost, conversion, tracking, and what each does for the relationship./compare/Glossary and FAQ
Plain definitions for the terms podcasters and newsletter writers use when trading audiences, plus straight answers to the questions we hear most often./glossary/Free tools
Free calculators and planners/tools/Newsletter Swap Fairness Calculator
Estimates how many clicks each newsletter actually delivers in a swap so you and your partner can agree on a fair number of placements before anyone writes copy./tools/newsletter-swap-fairness/Podcast Cross-Promo Listener Estimator
Estimates how many new listeners a promo on another podcast is likely to send you, how many stick around after a month, and what that reach would cost as a paid host-read ad./tools/podcast-swap-listener-estimate/Audience Swap Time ROI Calculator
Works out what your cross-promotion swaps really cost in hours and tools, what each new subscriber costs you, and how that compares with buying the same growth through paid ads./tools/audience-swap-time-roi/Which audience swap format is right for you?
Seven quick questions about what you publish, how much you have swapped before, and what you want from a partner, matched to the swap format most likely to work for you right now./quiz/Audience Swap Launch Checklist
A start-to-finish checklist for one podcast or newsletter swap, from vetting the partner to reading the results a few weeks later./templates/audience-swap-launch-checklist/Swap Partner Pipeline and Results Log
A one-sheet log that tracks every potential swap partner through the stages of identified, contacted, agreed, scheduled, run, and evaluated, with the numbers next to each one./templates/swap-partner-pipeline-log/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
CrossPromoly overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind CrossPromoly/author/Blog
Guides on audience swaps/blog/Why Cross Promotion Works
Recommending each other is one of the best growth channels for creators. Here is why./blog/why-cross-promotion-works/Finding Fair Swap Partners
A swap only works when both sides benefit. Here is how to find partners who fit./blog/finding-fair-swap-partners/Audience Fit Over Audience Size
A bigger partner is not always a better one. Here is why fit beats size./blog/audience-fit-over-size/Running a Swap That Delivers
A swap agreed is not a swap done. Here is how to run one that actually works./blog/running-swap-that-delivers/Tracking Swap Results
You improve swaps by measuring them. Here is how to know what worked./blog/tracking-swap-results/Cross Promotion Etiquette
Good manners keep creator relationships healthy. Here is the etiquette of swaps./blog/cross-promotion-etiquette/Building Relationships With Other Creators
The best swaps come from real relationships. Here is how to build them./blog/building-relationships-with-creators/Cross Promotion vs Paid Ads
Both can grow you, but they are not the same. Here is how they compare./blog/cross-promotion-vs-paid-ads/Scaling Swaps as You Grow
As your audience grows, so does your cross promotion potential. Here is how to scale it./blog/scaling-swaps-as-you-grow/How do you write a newsletter swap blurb that readers actually click on?
A swap blurb is a tiny piece of copy carrying a lot of weight. Here is how to write one that respects the host's readers and still earns the click./blog/writing-newsletter-swap-blurbs/Which delivers more new listeners for a podcast swap, a feed drop or a host-read mention?
Both formats have a place in a podcast cross-promotion, but they behave very differently. Here is how to pick the right one for the swap you are actually doing./blog/feed-drop-vs-host-read/When should a small podcast or newsletter run its very first audience swap?
Too early and you have nothing to show a partner; too late and you have wasted months of slow growth. Here are the signals that you are ready./blog/timing-your-first-swap/What should a newsletter writer do when a swap partner never delivers their side?
You sent your half, the date passed, and nothing showed up. Here is how to handle a broken swap without burning the relationship or your own reputation./blog/when-swap-partner-flakes/What should a simple cross-promotion swap agreement spell out before anyone hits send?
You do not need a lawyer, but you do need a shared understanding. These are the handful of points that prevent most swap disputes./blog/simple-swap-agreement-terms/How much bigger can a swap partner's audience be before the trade stops being fair?
Perfectly matched audiences are rare. Here is a practical way to think about size gaps, and the adjustments that keep a lopsided swap worth doing for both sides./blog/balancing-unequal-swap-sizes/Why does a cross-promotion swap sometimes upset a paying sponsor, and how do you prevent it?
Sponsors buy attention, and swaps spend it. Here is how to run audience swaps alongside paid placements without either side feeling shortchanged./blog/swaps-and-sponsor-conflicts/How often should a weekly newsletter run audience swaps without wearing out its readers?
Swaps compound when they are regular and backfire when they are constant. Here is how to find a cadence your readers will keep tolerating./blog/swap-frequency-reader-fatigue/What is the best way to swap audiences between a podcast and a newsletter?
Cross-format swaps are underused because the two sides speak different languages. Here is how to structure one so both the podcaster and the newsletter writer come out ahead./blog/podcast-newsletter-cross-format-swaps/Why do subscribers gained from an audience swap unsubscribe faster than your other signups, and how do you keep them?
Swap traffic arrives on borrowed trust, so it churns hardest in the first two weeks. Here is what to change on the landing page, in the first sends, and in how you measure the result./blog/keeping-swap-subscribers/How do you vet a potential swap partner's audience before you agree to trade placements?
Audience size is self-reported and easy to inflate. These are the questions, the qualitative checks, and the small test placement we use before committing to a cross-promotion trade./blog/vetting-swap-partner-audience/Complete guide
Everything we have learned about trading audiences with other creators: how to find partners, structure a fair deal, run the swap well, measure what happened, and turn one good exchange into a repeatable growth channel./guide/Compare options
The five most common ways podcasters and newsletter writers trade audiences, set side by side on effort, cost, conversion, tracking, and what each does for the relationship./compare/Glossary and FAQ
Plain definitions for the terms podcasters and newsletter writers use when trading audiences, plus straight answers to the questions we hear most often./glossary/Free tools
Free calculators and planners/tools/Newsletter Swap Fairness Calculator
Estimates how many clicks each newsletter actually delivers in a swap so you and your partner can agree on a fair number of placements before anyone writes copy./tools/newsletter-swap-fairness/Podcast Cross-Promo Listener Estimator
Estimates how many new listeners a promo on another podcast is likely to send you, how many stick around after a month, and what that reach would cost as a paid host-read ad./tools/podcast-swap-listener-estimate/Audience Swap Time ROI Calculator
Works out what your cross-promotion swaps really cost in hours and tools, what each new subscriber costs you, and how that compares with buying the same growth through paid ads./tools/audience-swap-time-roi/Which audience swap format is right for you?
Seven quick questions about what you publish, how much you have swapped before, and what you want from a partner, matched to the swap format most likely to work for you right now./quiz/Audience Swap Launch Checklist
A start-to-finish checklist for one podcast or newsletter swap, from vetting the partner to reading the results a few weeks later./templates/audience-swap-launch-checklist/Swap Partner Pipeline and Results Log
A one-sheet log that tracks every potential swap partner through the stages of identified, contacted, agreed, scheduled, run, and evaluated, with the numbers next to each one./templates/swap-partner-pipeline-log/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
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