Building Relationships With Other Creators

The best swaps come from real relationships. Here is how to build them.

September 3, 2026 · 3 min read

Swaps are better between friends

A cross promotion between creators who genuinely know and respect each other is warmer, more authentic, and more effective than a cold, transactional one. Relationships make swaps better.

Be generous first

Relationships grow when you give before you ask. Supporting other creators, sharing their work, and being genuinely helpful builds goodwill that makes them glad to swap with you when the time comes.

Stay in touch

A relationship kept warm is one you can draw on. Staying genuinely connected with creators in your space, beyond individual swaps, means you have a network of willing partners rather than a list of cold contacts.

Think long term

The creators you build real relationships with today become your repeat swap partners, collaborators, and champions for years. Investing in relationships, not just transactions, is what makes cross promotion compound over time.

Key takeaways

Swaps between friends work better
Be generous and supportive before asking
Keep relationships warm beyond single swaps
Invest in relationships for long term returns

Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.