Audience swaps
Why Cross Promotion Works
Recommending each other is one of the best growth channels for creators. Here is why.
CrossPromoly blog
Guides on audience swaps
Practical, honest advice from the team behind CrossPromoly, written to help you do this well.
Audience swaps
Finding Fair Swap Partners
A swap only works when both sides benefit. Here is how to find partners who fit.
Audience swaps
Audience Fit Over Audience Size
A bigger partner is not always a better one. Here is why fit beats size.
Audience swaps
Running a Swap That Delivers
A swap agreed is not a swap done. Here is how to run one that actually works.
Audience swaps
Tracking Swap Results
You improve swaps by measuring them. Here is how to know what worked.
Audience swaps
Cross Promotion Etiquette
Good manners keep creator relationships healthy. Here is the etiquette of swaps.
Audience swaps
Building Relationships With Other Creators
The best swaps come from real relationships. Here is how to build them.
Audience swaps
Cross Promotion vs Paid Ads
Both can grow you, but they are not the same. Here is how they compare.
Audience swaps
Scaling Swaps as You Grow
As your audience grows, so does your cross promotion potential. Here is how to scale it.
Audience swaps
How do you write a newsletter swap blurb that readers actually click on?
A swap blurb is a tiny piece of copy carrying a lot of weight. Here is how to write one that respects the host's readers and still earns the click.
Audience swaps
Which delivers more new listeners for a podcast swap, a feed drop or a host-read mention?
Both formats have a place in a podcast cross-promotion, but they behave very differently. Here is how to pick the right one for the swap you are actually doing.
Audience swaps
When should a small podcast or newsletter run its very first audience swap?
Too early and you have nothing to show a partner; too late and you have wasted months of slow growth. Here are the signals that you are ready.
Audience swaps
What should a newsletter writer do when a swap partner never delivers their side?
You sent your half, the date passed, and nothing showed up. Here is how to handle a broken swap without burning the relationship or your own reputation.
Audience swaps
What should a simple cross-promotion swap agreement spell out before anyone hits send?
You do not need a lawyer, but you do need a shared understanding. These are the handful of points that prevent most swap disputes.
Audience swaps
How much bigger can a swap partner's audience be before the trade stops being fair?
Perfectly matched audiences are rare. Here is a practical way to think about size gaps, and the adjustments that keep a lopsided swap worth doing for both sides.
Audience swaps
Why does a cross-promotion swap sometimes upset a paying sponsor, and how do you prevent it?
Sponsors buy attention, and swaps spend it. Here is how to run audience swaps alongside paid placements without either side feeling shortchanged.
Audience swaps
How often should a weekly newsletter run audience swaps without wearing out its readers?
Swaps compound when they are regular and backfire when they are constant. Here is how to find a cadence your readers will keep tolerating.
Audience swaps
What is the best way to swap audiences between a podcast and a newsletter?
Cross-format swaps are underused because the two sides speak different languages. Here is how to structure one so both the podcaster and the newsletter writer come out ahead.
Audience swaps
Why do subscribers gained from an audience swap unsubscribe faster than your other signups, and how do you keep them?
Swap traffic arrives on borrowed trust, so it churns hardest in the first two weeks. Here is what to change on the landing page, in the first sends, and in how you measure the result.
Audience swaps
How do you vet a potential swap partner's audience before you agree to trade placements?
Audience size is self-reported and easy to inflate. These are the questions, the qualitative checks, and the small test placement we use before committing to a cross-promotion trade.