Cross Promotion Etiquette

Relationships are the real asset

Cross promotion runs on relationships with other creators, and those relationships are worth protecting. Good etiquette is what keeps a swap partner willing to work with you again, which is where the long term value lies.

Deliver what you promised

The core courtesy is doing your side as agreed. A partner who delivers a great recommendation deserves the same in return, and falling short of what you promised is the fastest way to end a relationship.

Be honest and fair

Etiquette means being upfront about your audience and honest in your dealings. Overstating your reach or angling for a lopsided swap damages trust, while fair, honest dealing builds a reputation creators want to work with.

Say thank you

Simple gratitude goes a long way. Thanking a partner and acknowledging a swap that worked well strengthens the relationship and makes the next collaboration easier, which is exactly what you want.