{
 "version": "https://jsonfeed.org/version/1.1",
 "title": "CrossPromoly blog",
 "home_page_url": "https://crosspromoly.com/blog/",
 "feed_url": "https://crosspromoly.com/feed.json",
 "language": "en-US",
 "items": [
  {
   "id": "https://crosspromoly.com/blog/why-cross-promotion-works/",
   "url": "https://crosspromoly.com/blog/why-cross-promotion-works/",
   "title": "Why Cross Promotion Works",
   "summary": "Recommending each other is one of the best growth channels for creators. Here is why.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/why-cross-promotion-works.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/finding-fair-swap-partners/",
   "url": "https://crosspromoly.com/blog/finding-fair-swap-partners/",
   "title": "Finding Fair Swap Partners",
   "summary": "A swap only works when both sides benefit. Here is how to find partners who fit.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/finding-fair-swap-partners.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/audience-fit-over-size/",
   "url": "https://crosspromoly.com/blog/audience-fit-over-size/",
   "title": "Audience Fit Over Audience Size",
   "summary": "A bigger partner is not always a better one. Here is why fit beats size.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/audience-fit-over-size.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/running-swap-that-delivers/",
   "url": "https://crosspromoly.com/blog/running-swap-that-delivers/",
   "title": "Running a Swap That Delivers",
   "summary": "A swap agreed is not a swap done. Here is how to run one that actually works.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/running-swap-that-delivers.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/tracking-swap-results/",
   "url": "https://crosspromoly.com/blog/tracking-swap-results/",
   "title": "Tracking Swap Results",
   "summary": "You improve swaps by measuring them. Here is how to know what worked.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/tracking-swap-results.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/cross-promotion-etiquette/",
   "url": "https://crosspromoly.com/blog/cross-promotion-etiquette/",
   "title": "Cross Promotion Etiquette",
   "summary": "Good manners keep creator relationships healthy. Here is the etiquette of swaps.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/cross-promotion-etiquette.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/building-relationships-with-creators/",
   "url": "https://crosspromoly.com/blog/building-relationships-with-creators/",
   "title": "Building Relationships With Other Creators",
   "summary": "The best swaps come from real relationships. Here is how to build them.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/building-relationships-with-creators.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/cross-promotion-vs-paid-ads/",
   "url": "https://crosspromoly.com/blog/cross-promotion-vs-paid-ads/",
   "title": "Cross Promotion vs Paid Ads",
   "summary": "Both can grow you, but they are not the same. Here is how they compare.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/cross-promotion-vs-paid-ads.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/scaling-swaps-as-you-grow/",
   "url": "https://crosspromoly.com/blog/scaling-swaps-as-you-grow/",
   "title": "Scaling Swaps as You Grow",
   "summary": "As your audience grows, so does your cross promotion potential. Here is how to scale it.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/scaling-swaps-as-you-grow.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/writing-newsletter-swap-blurbs/",
   "url": "https://crosspromoly.com/blog/writing-newsletter-swap-blurbs/",
   "title": "How do you write a newsletter swap blurb that readers actually click on?",
   "summary": "A swap blurb is a tiny piece of copy carrying a lot of weight. Here is how to write one that respects the host's readers and still earns the click.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/writing-newsletter-swap-blurbs.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/feed-drop-vs-host-read/",
   "url": "https://crosspromoly.com/blog/feed-drop-vs-host-read/",
   "title": "Which delivers more new listeners for a podcast swap, a feed drop or a host-read mention?",
   "summary": "Both formats have a place in a podcast cross-promotion, but they behave very differently. Here is how to pick the right one for the swap you are actually doing.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/feed-drop-vs-host-read.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/timing-your-first-swap/",
   "url": "https://crosspromoly.com/blog/timing-your-first-swap/",
   "title": "When should a small podcast or newsletter run its very first audience swap?",
   "summary": "Too early and you have nothing to show a partner; too late and you have wasted months of slow growth. Here are the signals that you are ready.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/timing-your-first-swap.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/when-swap-partner-flakes/",
   "url": "https://crosspromoly.com/blog/when-swap-partner-flakes/",
   "title": "What should a newsletter writer do when a swap partner never delivers their side?",
   "summary": "You sent your half, the date passed, and nothing showed up. Here is how to handle a broken swap without burning the relationship or your own reputation.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/when-swap-partner-flakes.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/simple-swap-agreement-terms/",
   "url": "https://crosspromoly.com/blog/simple-swap-agreement-terms/",
   "title": "What should a simple cross-promotion swap agreement spell out before anyone hits send?",
   "summary": "You do not need a lawyer, but you do need a shared understanding. These are the handful of points that prevent most swap disputes.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/simple-swap-agreement-terms.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/balancing-unequal-swap-sizes/",
   "url": "https://crosspromoly.com/blog/balancing-unequal-swap-sizes/",
   "title": "How much bigger can a swap partner's audience be before the trade stops being fair?",
   "summary": "Perfectly matched audiences are rare. Here is a practical way to think about size gaps, and the adjustments that keep a lopsided swap worth doing for both sides.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/balancing-unequal-swap-sizes.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/swaps-and-sponsor-conflicts/",
   "url": "https://crosspromoly.com/blog/swaps-and-sponsor-conflicts/",
   "title": "Why does a cross-promotion swap sometimes upset a paying sponsor, and how do you prevent it?",
   "summary": "Sponsors buy attention, and swaps spend it. Here is how to run audience swaps alongside paid placements without either side feeling shortchanged.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/swaps-and-sponsor-conflicts.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/swap-frequency-reader-fatigue/",
   "url": "https://crosspromoly.com/blog/swap-frequency-reader-fatigue/",
   "title": "How often should a weekly newsletter run audience swaps without wearing out its readers?",
   "summary": "Swaps compound when they are regular and backfire when they are constant. Here is how to find a cadence your readers will keep tolerating.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/swap-frequency-reader-fatigue.jpg"
  },
  {
   "id": "https://crosspromoly.com/blog/podcast-newsletter-cross-format-swaps/",
   "url": "https://crosspromoly.com/blog/podcast-newsletter-cross-format-swaps/",
   "title": "What is the best way to swap audiences between a podcast and a newsletter?",
   "summary": "Cross-format swaps are underused because the two sides speak different languages. Here is how to structure one so both the podcaster and the newsletter writer come out ahead.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://crosspromoly.com/assets/blog/podcast-newsletter-cross-format-swaps.jpg"
  }
 ]
}